Weed: The New Frontier

Weed related businesses have always had a certain stigma to them that alienates traditional businesses from associating with the weed industry. Jack in the Box is breaking with tradition by purchasing a large advertising package with Weedmaps.

While Jack in the Box has had a history of low-key embracing weed with their Munchy Meals, Wakey Bakey Hash, Snoop Dog collab, and their indecisive stoner ad, they are now embarrassing weed culture wholesale with a large media buy with Weedmaps that includes banner ads and a landing page.

This reflects on the changing views on marijuana in America and marks a historic event where major companies are starting the view it as brand safe.

Article: Jack in the Box Blazes a Trail with Weedmaps Partnership (adweek.com)